Rank & Index

Growth you
can audit.

Six disciplines, one team, one plan. Every channel reports into the same weekly read, so nothing is optimised in isolation and nothing is hidden.

Deeply resourced, fully connected.

Each discipline is staffed by people who also read the other five. The plan is one document, the read is one page, the number is one number.

Paid social

Creative-led media across the social platforms, tested on a weekly cadence.

Landing pages

Pages built to the offer, with one test running at a time so the read is clean.

Search

Paid and organic run together against one query set, with the cannibalisation shown.

Creative

Ads, emails and pages made at cadence and judged by what they moved, not by taste.

Email and SMS

Lifecycle flows and campaigns owned by the brand, measured on revenue per send.

What the work looks like

Three shapes of engagement we run most often. No client names here: the work is described by what changed and what it was measured against.

Retention

A replenishment flow that
paid for the quarter

One number, written read, brand owns the data.
Lifecycle

A lifecycle programme rebuilt
around one metric

4-week cycle, 5-day read, one owner.
Pages

A checkout taken from
guesswork to a baseline

One test at a time, tracking checked, read weekly.

The read is the
operating system

The read is a one-page written report every Monday: what moved, why it moved, and what changes this week. It is the operating system of the engagement, and it is yours to keep.

Weekly read, wk 01-13TARGET
ReadPlanShip

Growth, run by people
who show the working.

The team is built around one shared obsession: finding growth and removing waste. Every decision is written down with its reasoning, every number is shown with its method, and every account and dataset stays in your name.

Written down

Short written notes on how we read numbers, run tests and decide what to stop. Practice, not case studies.

CreativeAPR 16, 2026

What a creative brief owes
the weekly read

OperatingOCT 19, 2025

The case against running
twelve tests at once

RetentionAUG 23, 2026

The second purchase is
the first number

TestingMAY 22, 2026

When to stop a test early,
and when not to

Questions

What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

How quickly does this start showing up?

Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.

Can you work with our current platform?

Almost certainly. Platform migrations are a last resort, not an opening move.

Who actually does the work?

The person you spoke to. There is no handover to a junior team.

How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

The shape of a quarter.

01

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

02

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

03

Ship

Media, creative and pages go live in one week. One test at a time per channel.

04

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.

How the work
is set up